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After you create your web site, input your meta-tags and submit to all the search engines (many on-line sites will happily do it for you for a price), your site is ready to be found and admired. Now let's say you sell real estate and have a great web page all tailored for the search engines. Well, you may still wind up several pages below the first page the user sees because there may be dozens just like you who have also optimized their pages. How can all of you be in the first four or five? Get the picture? To learn more about the complexities of getting ranked high by the search engines, click below for the motherlode of all search engine information...
http://searchenginewatch.com "Pay Per Click"The primary, most often used model for reaching viewers on the web has been set by Google/Yahoo/MSN and other search engines, they want you to PAY for a position on their pages! Surprised? Did you know the ads you see on AOL may have been produced by Google or Yahoo?
If you get into a bidding war with others wanting to be highly placed, the price begins to rise very quickly. How would you like to pay over $3.00 per click-thru for "Lake Lanier Real Estate"? Well, that's often the going rate. "Click-Thru's" are a very popular method to get noticed but it can really cost you."Banner Ads"
Another way is to take out banner ads on a popular site that everyone visits for one reason or another, it may be just the domain name (www.lakelanier.com) or it may be that the site has content and links to the information viewers want. Plus, the banner ads can be tastefully designed so that they "beg" for a click-thru. Obviously, I think that www.lakelanier.com is that kind of web site.
You should think of a banner ad as a billboard and your website as a brochure...the phone can be considered the conversion...so just how much is just the "exposure" of your banner ad worth? Google and others only allows a few text lines, nothing to get your heart racing...further, a nice banner ad can only do so much - your web site must be "sticky" ( viewers want to stick around a while). Now a few words about banner ad design. It is my experiece that a well-designed banner can get two or three times the click-thru's versus a poorly designed banner. When I place a new banner ad on my home page, I usually generate a very simple banner (I'm not a graphic designer) and ask my new client to get a nice banner ad done as soon as possible. Please keep that in mind when you place a banner ad anywhere. Think of a roadside billboard...what makes you look longer?Another point of interest about www.lakelanier.com banner ads is that they rotate, giving each ad equal time at the top of the page. Many of the banner ads I have seen on other sites do not. Also, when you click on their ad your page comes up as a pop-up which many people hate...if they have a popup stopper on their computer, they may never get to your web site...my home page banner ads go directly to the website! Other features that I can use are ad display frequency or charging just for click-thru's, always way below Google's price.
Now, Let's Compare Google Costs to www.LakeLanier.com Costs
Under the Google link to Lake Lanier keywords above you saw the costs of click-thru's. Now let's see how that compares to taking out a banner ad on the Lake lanier home page. The more popular click-thru ads on my site deals with real estate, lodging, fishing, etc. They get the lion's share of the click-thru's. Other ads still get a lot of click-thru's though. Add the banner ad exposure of over 50,000 viewers each month during high season and everyone does quite well... My site will outperform Google (or Overture) by many times with "Lake Lanier Real Estate" and similar keywords. When you compare the Pay Per Click costs to mine it should be a slam dunk to advertise on www.lakelanier.com.For example, some of my banner ads get over 300 click-thru's a month. If Google charges $2.00 a click-thru for those keywords, that's $600.00...my site provides that same service for $100 a month. Do the math...a click-thru is a click-thru, regardless of who provides it...
My site counts all exposures and click-thru's on a real-time basis. I can show you the last 30 days of click-thru's for any ad. Many of my banner ads get hundreds of click-thru's each month...so get your banner at www.Lakelanier.com today!. Any questions, just e-mail me and we'll talk.
