Better weather and several sessions on utilizing online tools marked the second day of the Georgia Governor's Tourism Conference. Susan Sweeny spoke about the history of marketing on the internet and how today's technology can be leveraged for brand building and to increase sales.

Sweeny held a session on the past, present and future of online marketing; podcasting; and social media. More than a few eyes were opened as to how sites such as FaceBook, YouTube and to a lesser degree Twitter, among others, can be used to drive product and services sales. She will open her own bag of tricks tomorrow and share the online tools and resources she uses on a daily basis.

Tomorrow will also feature the Governor's Lunch and Awards Ceremony to be attended by Governor Perdue himself.

But now it's time to get ready for a lakeside concert and a little Texas Hold 'Em tournament!

Click here for our recap of day one at the Governor's conference.